A freelance illustrator and visiting illustration lecturer at Goldsmiths University of London, Gemma Latimer's work has featured in ad campaigns, editorials and on the London Underground - with clients including BAFTA, The Times, Marie Claire, Ted Baker, Classic FM and The Radio Times. Inspired by Victoriana and Surrealism her practice combines the past and present through a mixture of found imagery, illustration and photography.

“British eccentricity is a common thread in my collages and practical work so the Ted Baker project was hugely exciting for me. My inspiration for the subject of "croquet" came from an Alice in Wonderland-esque starting point. I wanted the illustration to be surreal, anthropological and have a strong design aesthetic.”