Matt Richards is a London-based illustrator producing fashion, editorial and portrait artwork. He started his career in the fashion industry designing, developing and managing product after graduating with a BA in fashion design back in 1998. Matt's illustration clients include Alexander McQueen/Puma collaboration, Tommy Hilfiger, Canterbury, Hilfiger Denim, Puma, Mary Portas, Microsoft,  & Orbitz Worldwide and is now proud to add Ted Baker to his growing list of fashion brand clients.

“With a fashion design background & list of existing clients from that industry, it was a fantastic opportunity to work with Ted Baker on this collaboration. What could define British quirkiness better than camping? Childhood summers spent in tents at festivals, Carry On Camping & garishly coloured frame tents from the 70s!”